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Apollo Civic Haunted Theatre Ghostly Images of Gettysburg

Apollo Civic Haunted Theatre Ghostly Images of Gettysburg

...and now for two examples of bad design. The colors are a big problem for both of these, not because they clash, but just because theyre clich�d. If I had a nickel for every time Ive seen red and white on black used as the default color scheme for horror, I wouldnt have needed a student loan.

Im no exemplar of originality, of course. Indeed, this is the color scheme of MicroHorror.com, and I have no-one to blame but myself. However, unlike the designers of these flyers, I took steps to reduce the contrast between the colors, in order to mitigate the eyestrain that this scheme can sometimes cause. Especially on the Ghostly Images of Gettysburg flyer, looking at the bold white text for more than a few seconds makes me see annoying afterimages, but turning the black to a dark gray and the white to a light gray reduces the contrast and makes it easier to look at.

I also have to criticize the typeface choices. Both flyers use Microsofts Chiller, which I saw grossly overused this weekend. I love distressed horror typefaces, and Chiller isnt intrinsically bad, but its impact is reduced by its ubiquity. Even worse is the use of Comic Sans MS, a typeface which is both overused and poorly designed. Seeing that alone makes it impossible for me to take Ghostly Images of Gettysburg seriously.

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